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Destination Irvine is the City of Irvine's official Destination Marketing Organization. Under the City of Irvine, Destination Irvine, funded by a self-imposed assessment tax through a Hotel Improvement District (HID), positions Irvine as a destination for visitors, meetings and groups. Destination Irvine, through direct sales efforts including database marketing, lead generation, trade show participation, and familiarization tours, sells the destination.

In partnership with the City of Irvine, Waste Management is hosting a free paper-shredding event Saturday, October 26, 9–11 a.m. at Lakeview Senior Center.
Irvine residents can safely and securely dispose of up to five banker-size file boxes. The event is first-come, first-served and will end early if truck capacity is reached.
Customers who wish to watch their paper be shredded will need to park in a designated area away from the truck and staff.

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