Know Your Audience - Who is your target audience?
Kids? Adults? Seniors? Animal lovers? How much do they know about the subject? How much time are they likely to spend reading your flier? Your design and text should be appropriate for your audience.
Visual Hierarchy – What do you want the reader to see and in what order?
The first thing readers see should be the most important piece of information. Generally, the visual hierarchy of your marketing communications should be: